/home/eoidevc6/lev-isha.eoidev8.co.il/wp-content/plugins/tracking-code-manager/includes{"id":20533,"date":"2020-01-19T11:58:41","date_gmt":"2020-01-19T11:58:41","guid":{"rendered":"https:\/\/www.lev-isha.org\/?p=20533"},"modified":"2020-02-03T08:12:08","modified_gmt":"2020-02-03T08:12:08","slug":"the-strategy-leveraging-the-a-list","status":"publish","type":"post","link":"https:\/\/lev-isha.eoidev8.co.il\/en\/the-strategy-leveraging-the-a-list\/","title":{"rendered":"The Strategy: Leveraging the A-List"},"content":{"rendered":"<p style=\"text-align: left;\">Celebrities and public opinion leaders can inspire large numbers of people, and this has become a successful approaches to conducting agenda-promoting campaigns.\u00a0 The more relevant the \u201ccelebrity\u201d is at a particular time, the greater the impact.\u00a0 \u00a0 \u00a0 <span style=\"color: #ffffff;\">aaa<\/span><\/p>\n<p style=\"text-align: left;\">The individuals with the greatest influence are those who are currently in the limelight.\u00a0 In public-relations jargon, this prime group is named the \u201cA-List\u201d.<span style=\"color: #ffffff;\">a<\/span><\/p>\n<p style=\"text-align: left;\">To leverage all possible elements of our awareness-elevating campaign, we were determined to recruit \u201cA-List\u201d celebrities whose media coverage would enhance all other exposure.\u00a0 Their followers would then encourage an extensive domino effect for our message\u2019s impact, increasing awareness of heart disease, for women, in Israel.<span style=\"color: #ffffff;\">a<\/span><\/p>\n<p style=\"text-align: left;\">Knowing that \u201cA-List\u201d celebrities can make a great difference is one thing \u2013 the big question was how to turn this vision into a reality.\u00a0 Our team prepared a comprehensive strategy for recruiting big names:<span style=\"color: #ffffff;\">a<\/span><\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.lev-isha.org\/wp-content\/uploads\/2020\/01\/celebs-1-1.jpg\" class=\"hoverBorder alignright\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-20549 \" src=\"https:\/\/www.lev-isha.org\/wp-content\/uploads\/2020\/01\/celebs-1-1-300x182.jpg\" alt=\"\" width=\"300\" height=\"182\" srcset=\"https:\/\/lev-isha.eoidev8.co.il\/wp-content\/uploads\/2020\/01\/celebs-1-1-300x182.jpg 300w, https:\/\/lev-isha.eoidev8.co.il\/wp-content\/uploads\/2020\/01\/celebs-1-1-768x465.jpg 768w, https:\/\/lev-isha.eoidev8.co.il\/wp-content\/uploads\/2020\/01\/celebs-1-1-280x170.jpg 280w, https:\/\/lev-isha.eoidev8.co.il\/wp-content\/uploads\/2020\/01\/celebs-1-1.jpg 778w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Capitalize on personal connections<\/p>\n<p style=\"text-align: left;\">Promote the campaign as one that saves lives\u00a0Identify the recruited celebrity to be recognized as leading an important social agenda<\/p>\n<p style=\"text-align: left;\">Encourage participation by starting small \u2013 allow the person to be part of our campaign with minimal effort on their part<\/p>\n<p style=\"text-align: left;\">\u201cFriend Brings Friend\u201d \u2013 once the first A-Listers have been recruited, their names can be used to recruit others<\/p>\n<p style=\"text-align: left;\">We invited all types to join our campaign: men &amp; women, young and old, models, authors, journalists, actors, comedians and public opinion leaders.<span style=\"color: #ffffff;\">a<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">The first to come on board were Yael Levental, a comedy artist; Galit Gutman, a model and morning TV show hostess; and Zippi Shavit and Hanna Laslau, two Israeli actress icons in their seventies.\u00a0 Once this group was on board, others joined the wave.\u00a0 In total, more than 30 A-Listers took part in our campaign. <span style=\"color: #ffffff;\">a<\/span><\/p>\n<p style=\"text-align: left;\">The task was simple.\u00a0 Each celebrity sent a picture of him or herself to their followers, accompanied by a short message including the action item \u201clike the campaign page to inflate the giant heart in Rabin Square. \u201d Ten thousand \u201clikes\u201d were needed to completely inflate the heart, and the Pollin Center heart was fully inflated after just three days of our campaign!\u00a0 <span style=\"color: #ffffff;\">a<\/span><\/p>\n<p style=\"text-align: left;\">\u00a0In less than one week, leveraging the A List enabled us to \u00a0expose hundreds of thousands to messages promoting awareness of women\u2019s heart health.<span style=\"color: #ffffff;\">a<\/span><\/p>\n<p style=\"text-align: left;\">\n","protected":false},"excerpt":{"rendered":"<p>Celebrities and public opinion leaders can inspire large numbers of people, and this has become a successful approaches to conducting agenda-promoting campaigns.\u00a0 The more relevant the \u201ccelebrity\u201d is at a particular time, the greater the impact.\u00a0 \u00a0 \u00a0 aaa The individuals with the greatest influence are those who are currently in the limelight.\u00a0 In public-relations<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[178],"tags":[],"class_list":["post-20533","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Strategy: Leveraging the A-List - \u05d4\u05de\u05e8\u05db\u05d6 \u05dc\u05d1\u05e8\u05d9\u05d0\u05d5\u05ea \u05dc\u05d1 \u05d4\u05d0\u05d9\u05e9\u05d4<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lev-isha.eoidev8.co.il\/en\/the-strategy-leveraging-the-a-list\/\" \/>\n<meta property=\"og:locale\" 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